8 “Amateur” Mistakes To Avoid That Network Marketers Make When It Comes To Recruiting New Business Partners
I’ve identified 8 common mistakes made by the average network marketer with respect to finding new talent. I made many of these mistakes myself. See if you can relate to any of these challenges:SIGNING UP PEOPLE SIMPLY BECAUSE THEY CAN AFFORD IT: If someone could come up with the investment to get started, I would enroll them even if they showed little or no capacity to do what it takes to succeed. I liked the idea of feeling “successful,” but when they quit 30-60 days later, it really hurt my business.
CONVINCING PEOPLE TO GET INVOLVED: Amateurs chase and convince people, while professionals sift and sort. If I have to beg and plead with someone to place an order, attend a training, etc., then I’m simply dealing with the wrong person.
FEELING PERSONALLY RESPONSIBLE FOR SOMEONE ELSE’S SUCCESS: When people began to quit their business, I would feel as though I failed them, when in actuality they failed themselves. People quit diets, college, marriages, jobs, etc., for all sorts of reasons. Not everyone will do what it takes to succeed no matter how much assistance you provide. It’s ok to let go.
BEING TOO AVAILABLE: When people thought that I had “all the time in the world” to work with them, they would begin to either abuse my time or begin to lose respect for my leadership. They began to feel as though I needed them, and they treated me as such. People respect you more when they know you’re time is valuable.
ACTING MORE LIKE A FRIEND THAN A COACH/MENTOR: My father used to say to me, “I’m your father, not your friend.” I didn’t understand that comment until I realized that you can’t be someone’s friend and also lead them, because friends try to spare feelings even when the hard thing needs to be said. The friendship can’t take precedence over your role as coach and mentor. It will destroy your business.
TEACHING “PROSPECTING” AS THE ONLY APPROACH TO RECRUITING: Only 10-15% of people have a “prospecting” personality type, which means they are comfortable (or at least mentally strong enough) to pursue friends and family, or cold call strangers. Leaving the other 85-90% of my organization with no alternative to this approach set them up for failure before they even began.
PURSUING THE NEEDY INSTEAD OF THE GREEDY: Having a “save the world” mindset doesn’t lend to any long-term success in network marketing. Enrolling 10 people that “want it” produces far superior results than enrolling 10 people who “need it.”
BABYSITTING: I used to burn a lot of time checking up on my organization, trying to stay on top of their progress. I thought that if they saw me as being concerned about their success, that would spark them to stay active. Accountability is very important, but it has to be initiated by them, not me. Otherwise, it can be perceived as pestering or pressure to perform.
When I graduated from these mental blocks, I realized that I was finally acting as a professional and not an amateur. It’s challenging to make the shift, but once you do the rewards in this business are worth the pain and suffering to develop and mature into a true champion.
Larry Beacham
Diamond Cutter Marketing Group
http://lkin.StonecoldMillionaire.com
614-516-9906
Need To Give Your Network Marketing Business An “Extreme Makeover?” I Sure Did. Here’s The Very Same Resource That Helped Me To Turn Things Around: http://www.MagicSponsoringMachine.Info
